In advertising, you have to know when to ride the trends, and right now it’s all about the Royal wedding. This is why I feel I should applaud T-mobile for their clever use of the opportunity. Because of their slogan, ‘Life’s for sharing’, this wedding scenario fitted in perfectly with their message. That was because of two reasons, first, William and Kate are now creating a life together and, secondly, the wedding is covered on a huge number of television channels and it’s generally everywhere, therefore shared with everyone else too.
The advert is not especially well made, you can see it’s a spoof, not even extremely funny, i would say, but perfectly on topic. Even though I didn’t consider it to be hilarious (except for their choice of music), apparently Prince Harry liked it and has also posted it on his Facebook page telling people that it’s a taste of ’what to expect’ from his brother’s wedding day. Of course this provided heavy coverage for the advert in the newspapers as well as online.
You can see the advert here and tell me what you think about it